The “Gold Car Tour” sticker was a promotional souvenir distributed during the famous 1968 Australian tour of Elvis’ Gold Car. Fans who purchased Australian RCA records at the tour venues were given the sticker if they chose, to affix to their purchased vinyl.
The sticker itself featured a gold car graphic and Elvis’s autograph…
These original stickers and the associated Singles, EPs, and LPs are highly sought-after, collectible pieces of Elvis memorabilia.
20 – 40% could be added to the value depending on the quality of the sticker. If on an LP, the value could be increased even more.
Special thanks to Adrian Payne for his valuable input to this article.
For more about Elvis’ famous gold car, additional details are available on the “Elvis’ Gold Car” page.