RCA sent Elvis’ Gold Cadillac out to local premiers around the country and at the same time used the draw of the car, to distribute promotional items such as Postcards, Girl Happy Poster, Pocket Calendars, Record and 8-Track Catalogs, and a Souvenir Brochure…

click on image to enlarge…

Rare with a promo on the reverse for Elvis’ new album “Harum Scarum” on RCA Victor…

Usually, the back is blank…

’65 Girl Happy Promo Poster 16″ x 20″ painting textured to resemble a painting on canvas artist June Kelly. An in-store promotional giveaway at the time of Girl Happy’s release and also an giveaway at some Gold Car showings especially at Record Stores….

’65 and ’66 Pocket Calendars…

’66 Elvis’ RCA Victor Records…

’66 Elvis’ Stereo 8 Cartridge Tapes…

’66 & ’67 Easter Greeting Postcards…

’67 Elvis’ RCA Victor Records…

Souvenir Brochure…

A printing company called Rinaldi based in Tampa, Florida… believe Colonel Parker used Rinaldi to print many promotional materials, including postcards of the Gold Cadillac that you see in the article. If you have a copy of the 1968 TV Special 50th anniversary box set that came out about six years ago, in the inside of the booklet that was included, there’s a bunch of congratulatory telegrams at the beginning and the back of the booklet, including one from the Rinaldi family. Also, there was a soundboard release a few years ago that featured a soundboard from April 1975 in Tampa, Florida, I believe. During the concert, Elvis introduced the Rinaldi’s and mentioned that they had been printing promotional material for him for about 18 years.

The article was written by Paul Wilder, who did the August 1956 interview with Elvis where Elvis was asked about the “Elvis the Pelvis” nickname and Elvis called it childish.

Newspaper article and details provided by Daryl Restly.