Elvis’ Gold Car on Tour for RCA Victor Records

1960 Cadillac Series 75 Fleetwood Limousine

Cadillac was purchased from Southern Motors, Inc., in Memphis, for $11,064.25 on December 22, 1959, and delivered on December 29, of that year.

Elvis made a deposit of $2,000 to George Barris of Batmobile fame in November 1961, and an additional $3,000 in March 1962.

Forty coats of exterior paint made with pearl, diamond dust and oriental fish scales were used on the outside. Hubcaps, wheel covers, headlight rims and grille were plated in 24 karat gold…

Barris made Elvis’ car truly unique. It featured with a gold-plated phone, shoe buffer, refrigerator, entertainment console with RCA record player, tape deck and swivel television set…

The headliner consisted of vent panels with gold interior lights and a center strip array of biscuit tufted with a double row of gold plated engraved records which were duplicates of his gold records…

In 1965, ‘Tickle Me’, Elvis’ latest movie was to be release in June and Colonel Parker knew he couldn’t send Elvis out on the road, on a promotional tour.

Instead, as a promotional tour tie-in for Elvis’ movies, the Colonel persuaded RCA Records to buy Elvis’ Gold Cadillac for $24,000.  Colonel and RCA sent Elvis’ Gold Cadillac on tour in the spring of 1965.

Photos taken around Feb/March 1965 just before it went on tour. It was back at Barris’ workshop before it went on tour for some changes to be made to it…

’65 Before going on tour…

Between 1965 and 1966, Elvis’ Gold Cadillac made appearances at Cinemas and in Shopping Centers across the U.S.

1965 Spring tour made 16 stops in the Southeast totaling Estimated attendance: 150,500 with two 50,000 events.

Rialto Theater, Atlanta, Georgia – May 28 – On display for four days. Estimated attendance: 50,000.

John Lee’s Music Store, Anderson, South Carolina – June 12 – On display for one day. Estimated attendance: 50,000.

1965 Spring tour data from THE OFFICIAL BLOG OF GRACELAND Dec. 15, 2017, Elvis Presley, and the Gold Cadillac Tour.

On March 10, 1966, Elvis’ Gold Cadillac was brought to Dodgers Stadium’s parking lot in Los Angeles, during the filming of ‘Spinout’.

Colonel enlisted Elvis and some friends to appear in Promotional Photos before sending the car on its way…

Men with Elvis are from RCA, one on the right is Grelun Landon who helped get the Cadillac into the Country Music Hall of Fame in 1977…

So far, only color photo found from this Promotional Photo Shoot…

Colonel, Elvis and Larry Geller. Elvis with Spinout’s leading ladies: Deborah Walley, Shelley Fabares, and Diane McBain…

Parker taking a break to promote Elvis’ new singles for Easter…

As 1966 was coming to an end, Elvis’ Gold Cadillac tour proved to be a great success.

Then it was announced that the car would be going on a tour of Australia for a fund raising.

Seven Santini Brothers Moving and Storage getting car ready to ship to Australia…

Special thanks go to the following people who helped with articles, photos and photo information; Daryl Restly, Glenn Reimer and Joe Tunzi.