After Bill Lear and his team developed the new Stereo 8 system for his LearJets, he knew the bigger opportunity would be if he could get the word out to Automobile Consumers.

Bill had a long association with Ford’s management and knew if he could persuade them to put the new Stereo 8 system in their cars, it would be a win-win situation for both.

RCA released 175 8-Track tape cartridges as part of the drive to put 8-Track players into cars and homes in October 1966. The cartridges were in Lear Jet style case (see my 8-Tracks – Lear Jets page for more details).

So far, no documents from RCA and/or Ford have been found that this Cross Brand Promotion happened.

The image of the poster I recreated from a YouTube Clip, “RARE RCA VICTOR PC8S 186 Lear 8 track 66 Thunderbird” by dearhigh…

Note: image only…